It's very hard to make innovative videos these days but the video to End Love is so mesmerising that you'll forget to listen to the song and need to watch it again. End Love is the latest in a series of videos the GRAMMY®-winning band is creating to accompany every song on its album, Of The Blue Colour Of The Sky.

This, like all their videos was shot in one take – but in this instance, the take was 21 hours long. Using time-lapse photography, it follows the band from one day to the next, as they unfurl their sleeping bags at a park near their hometown of Silverlake, CA and kick up their heels the next morning with a group of volunteer dancers.

 

 

Credit to all involved namely Directors: OK Go, Eric Gunther, and Jeff Lieberman and Producer: Shirley Moyers. The song is pretty cool too!

 

OK Go has announced a world tour taking in America, Canada, Italy, Holland, Belgium, Finland and the UK. The band will be arriving in the UK in July.

EUROPEAN / UK TOUR DATES
7/22 Livorno, Italy Italia Wave
7/24 Nottingham, UK Splendour Fest
7/25 Manchester, UK Manchester Academy 3
7/27 Bristol, UK Fleece
7/28 London Electric Ballroom
7/30 Matlock, UK Y Not Festival
7/31 Penrith, UK Kendal Calling
8/20 Biddinghuizen, The Netherlands Lowlands Festival
8/21 Hasselt, Belgium Pukkelpop
8/24 Helsinki, Finland Tavastia
8/25 Oulu, Finland Oulu Music Video Festival

 

Rating: 4/5  www.okgo.net

 

 

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